Expression of Freedom and Connection.

Where does it come from?


The goal of this project is to capture the essence of this iconic brand and its impact on people’s lives. The project focuses on various aspects of Hurley’s culture, exploring the connection between individuals and their forms of expression.

The photographs are taken at the famous beach of Playa de Cofete in Fuerteventura. The objective is to capture moments of authenticity and spontaneity, narrating the inspiration behind the Hurley brand.

Over its 20-year history, Hurley has transformed into an iconic brand that goes beyond simple clothing, becoming a symbol of freedom, creativity, and connection. This photographic project aims to celebrate these values and convey them through the images, inviting the audience to imagine the infinite possibilities that Hurley offers.




December 2022

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